 Announcing September's Agent in the Spotlight Contest Winner:
Kathy Casarin, Prudential Preferred Properties
This Northeastern Pennsylvania REALTOR® uses her "secret weapon" to triple listings, increase sales by 65% and celebrate a 314% increase in business in a "down market"–all while working just 35 hours per week!
Kathy Casarin decided to jump into a new real estate career in June 2007, at what some would say was the "worst possible market."
Some may say that, but not this energetic enthusiast. Named one of the Top 50 REALTORS® on the Rise for 2008, Kathy credits a great deal of her success to her can-do attitude and her "secret weapon."
Armed with what she believes is the best tool in her arsenal, ProspectsPLUS!, she quickly put the click-and-print simplicity of the system to work in her daily life.
"I knew that to succeed in this business, and in this economy, I would have to be specific in my target marketing and do the right things at the right times, every time.
"When I send a pre-listing package filled with just a fraction of the pieces that are available in this product, my prospect's reaction is always, 'WOW!' It gives the impression that I've spent long, painstaking hours and thousands of dollars on professional marketing materials when, in reality, I've spent just a few minutes and pennies to choose which flyers, brochures and postcards best match my prospects!
"For example, every time I see an expired listing or an FSBO, I run by and take a ton of digital pictures from a buyer's perspective. I then go back to my home office and pop those pictures into feature property flyers, postcards, brochures and presentation materials. I put them all in a nice folder and send them to the homeowner. Customers see all of the 'work' I put into their marketing and recognize that I've already done more than most agents.
"A huge relief for me with using ProspectsPLUS! and the listing presentation package is it eliminates the competition and offers virtually 100% success; if I go after a listing, I get it. Rather than getting a call from the homeowner saying they'd like to interview me with a string of others to possibly list their property, I get a phone call saying, 'We checked out the information you sent and the work you did, and we want you to list our home.'
"The Listing Presentation package just eliminates the competition. This system allows me a 100% success rate. If I went after a listing, I got it. I don't have calls from homeowners asking to interview me along with a string of other agents. I get the calls saying, we've reviewed your information and you're our choice to list our home.
"The real blessing is that all the time it saves allows me more time for my family. Knowing that I am ALWAYS prepared for anything that comes my way gives me the confidence to continue to go after bigger and better business! The commission brochure alone has saved me thousands and earned the respect of my customers!" |
"October" Business
